PAS Format Cold Email Template

Hi [Name],

[Problem]
I noticed [Company] has X open positions that have been posted for over 30 days. In today's market, the best candidates are typically hired within 10 days.

[Agitation]
Every week these positions remain open costs roughly $Y in lost productivity, and the best candidates are accepting offers from competitors. Based on industry averages, this could be costing you upwards of $Z annually in recruitment and productivity losses.

[Solution]
We've helped companies like [Reference] reduce their time-to-hire by 60% using our AI-powered recruitment platform. They're now closing top candidates in under 8 days.

Would you be open to a 15-minute call to explore how we could implement a similar solution for [Company]?

Best,
[Your name]

Hi [Name],

[Problem]
Our recent security audit of [industry] companies revealed that 83% are vulnerable to [specific threat], including several using the same tech stack as [Company].

[Agitation]
With average breach costs hitting $4.2M in 2024 and new regulations requiring 72-hour breach reporting, this vulnerability puts your company at significant risk. The reputational damage alone could impact your upcoming [specific initiative].

[Solution]
We've developed a proprietary solution that has helped X companies in your industry close this security gap within 48 hours. [Similar Company] implemented it last month and their security rating improved by 85%.

Do you have 15 minutes this week to discuss how we can protect [Company] from these threats?

Regards,
[Your name]