Writer · Creator · Builder
Mike Stott
Building content systems, exploring AI for creators, and writing newsletters that convert.
I help creators build systems that turn ideas into consistent, high-quality content. From co-founding a WordPress CRM (acquired by Automattic) to writing the Content Conversion Machine newsletter, I focus on practical strategies that work.
Latest Posts
View all →If I had to describe 2025 in one sentence, it would be this: 2025 was the year content shifted from AI-generated to AI-assisted. Not because AI suddenly became better overnight, but because creators became more realistic about what actually works. The novelty faded. The shortcuts stopped delivering. And what replaced them was something slower, quieter, […]
Facing the Stage Fright of Your First Launch Starting your first digital product feels a lot like stepping under a spotlight, with your ideas suddenly on display for everyone to judge. If you’ve ever heard that whisper of doubt—wondering if people will laugh, criticize, or just ignore you—you’re not alone. Nearly every solopreneur I know […]
Imposter Syndrome: Why That “Who Am I to Charge?” Feeling Won’t Go Away Thinking about launching a paid newsletter? The excitement is real—but so is the anxiety. Stepping into the spotlight can make even the most seasoned creatives hear that little voice whispering, “Who do you think you are?” You’re not alone in feeling like […]
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Content Conversion Machine
Turn your knowledge into content that grows your audience and business. Practical strategies, no fluff.